Marketing IDEAS for New Business
New Year’s is an excellent time to celebrate your existing clientele while drawing new business into the fold to boost your first-quarter sales. Whether you’re looking to end the year with a bang or start the new one with some fresh tactics, these New Year’s marketing ideas can help get your small business back in the game after the holiday rush.
Hold a Post-Holiday Sale
Just because the pre-holiday shopping season is over doesn’t mean business has to slow down. Real Simple magazine offers shopping guides geared specifically to the post-holiday season, which is typically peppered with sales. One great New Year’s marketing idea to draw more foot traffic into your location is a clearance sale to move old inventory. At the same time, you can preview some of the new items or services that customers can expect in the coming year.
Host a New Year’s Eve Party
Most people want to be surrounded by loved ones when the clock strikes midnight, so host an “international celebration” during the day. Some countries are 12 hours ahead of the U.S., so you can use the afternoon hours to celebrate without taking away from your customers’—or your own—plans. Try a promotional giveaway to boost traffic, offering up a gift card or a best-selling product. Another fun idea is a social media photo contest where followers submit photographs of themselves at your business or using your products in exchange for a shot at a fun prize.
Reward Loyal Customers
Who frequented your business this past year? Launch an email or social media campaign to reach out to your established clientele with special New Year’s promotions just for them. This can be a great way for service companies to schedule bookings, especially for annual services such as carpet cleaning, yard cleanup, or pool servicing, according to the Small Business Association.