Small Business IDEAS for India Market
It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping.
In local marketing, businesses put a lot of effort at the start and then let it fall by the wayside as the year moves on.
2016 is the perfect time to refresh some of these "must-have" local techniques. Check out these Local Marketing Tactics for Boosting the Growth of Your Small Business:
Search Engine Optimization (SEO)
Local SEO means you're optimizing your website for the local web search so that your business shows up in a location-specific query. For example, "Laundromats near me" or "best coffee in New York City" would both be considered local searches.
As Google prioritizes local listings and puts them at the top of the search engine results page (SERP), it's an excellent way to gain visibility.
When it comes to local search, there is less competition because you're only dealing with your competitors in the area. So, it's easy to get the results you want and bring in the targeted audience.
50 percent of mobile users and 34 percent of tablet or computer users visit a store within a day of their local search. It means local SEO has a great impact in increasing business sales.
Keep one important thing about local SEO in mind:
You don't have to be a company with one or two physical locations to get the benefit. Even if you're a national company, or you work only online, local SEO can still make an enormous difference in your business.
How do you get started with local SEO?
It's a big topic, but it mainly has to do with making sure you have local accounts on all of the major search engines (Bing, Yahoo!, and Google) and use of right local keywords for the target audience and area. You can learn more here to understand the importance of local SEO for small businesses.
Facebook Advertising
It's an inexpensive way to advertise your business to the target audience. Like Google, Facebook also knows buying and click patterns of all their one billion plus users. They are experts in putting the ads in front of a relevant local audience.
Ask for Reviews and Get Listed on Review Websites
Get your products listed on all of the major reviews sites - notably Yelp, TripAdvisor, OpenTable, Consumer Reports, Amazon and more - and then make sure that you're managing those websites.
In other words, keep your information up to date and completed, and always be ready to tackle the negative reviews in a healthy way.
Although you aren't allowed to offer any gift for an excellent review, build more confidence by working hard on your product's improvement. It will lead to better reviews in future. As Google and consumers like to see companies with strong reviews, get ready for more sales.
By putting a "Review Us" link on your homepage, talking with your loyal customers, and urging your social community to get involved, you can help increase your numbers over and over again.
