Healthcare Small Business IDEAS
The potentially lucrative health care industry can be a smart choice for a new business; however, just because you're doing business in the health industry doesn't guarantee success. You must have a product or service that differentiates you from the competition and attracts potential customers. A good place to start is determining a niche within the industry that is growing in popularity or demand.
Home Health Care Services
With baby boomers steadily aging, there is a definite demand for home health care services in the United States. Global Industry Analysis reports that the home health care industry is projected to reach $372 billion by 2015. Often a more attractive alternative to a nursing home or other care facility, home health care services provide aging patients with the care they need in the comfort of their own home. Possible small business ventures in this field include hospice service, at-home physical therapy or even delivery services for medications or restricted-diet meals.
Weight Loss/Fitness Consulting
Being fit will never go out of style, and businesses that offer consultative fitness and weight loss services often thrive. In its Healthcare Industry Analysis for 2013, Franchise Help notes a greater interest in consumer health and nutrition with the rise of wellness programs at work, school and through the government. There are endless options to creating a niche business within this realm. For instance, your company may provide registered dietitians to aid in personalized programs for rapid weight loss, or you can open a private gym offering personal training services.
Midwifery and Doula Services
With a growing trend of natural, at-home births throughout the nation, midwives and doulas are in high demand. In 2012, USA Today reported that births outside a traditional hospital setting had risen 29 percent between 2004 and 2009. With that in mind, your new business might contract with certified midwives to see patients through prenatal care through delivery or offer experienced doulas to assist new mothers in handling the lifestyle changes associated with a new baby. Add-on services to this type of business include prenatal supplements, prenatal counseling and even relaxation services such as prenatal massage.
With growing interest in health throughout the nation creating a business that offers health education could be a successful venture. You may offer courses in trending topics such as exercise physiology, first aid, family health and nutrition, especially natural and genetically modified foods. Find well-qualified teachers, such as registered dietitians, nurses and other medical professionals to teach everyday tips on leading healthier lives.