Creative Marketing IDEAS Small Business
If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. To compete on the same level but with a smaller budget, you have to market smarter.
Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks.
This method produces ideas that are tailor-made for your business and already incorporate your key values and message.
Then, if you’re really feeling stumped for ideas, consider these
1. Create relevant content on your website. Blog categories or an on-site article directory are excellent for this.
2. Publish articles in trade or local magazines. Most people think published work is more valuable than a simple blog post, and articles cost less than advertising in the same magazine.
3. Reuse content. If you have great content but no one is consuming it, repurpose it. Blog posts can be collated into an ebook, a webinar recording could become a subscriber-only video, a magazine article could be reprinted and distributed as a booklet…the possibilities are endless.
4. Try article marketing. Publishing articles online creates good backlinks to your website, shows expertise, builds credibility, and more. It’s also relatively affordable and easy to outsource.
5. Write a book or ebook. Books have more value than most other types of content and establish your expertise. You can sell them or offer them for free in exchange for email addresses.
6. Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. This makes you a valuable community member and builds awareness.
local sport teams, content marketing ideas
7. Speak at seminars and teach workshops. You’ll get publicity from marketing the event and from the event itself.
8. Enter business award competitions. If you win, you get a badge on your website and a lot more sales. Even if you don’t win, you can still get lots of publicity if you place high enough and broadcast your participation.
9. Create your own business award competition. If there isn’t a competition in your industry or there’s no way you can compete in one, hosting your own unique competition creates buzz as other businesses scramble to win your award.
10. Host free events. Reporters are always looking for a good story. Give them what they want and get some free publicity by hosting a free event. You’ll get more response if there’s food or freebies involved. Use this list of 109 ways to get media attention to make the most of any event.