Business IDEAS for India
Sure, there are plenty of businesses offering social media consulting services, but you can stand out from the crowd by focusing primarily on networks that are still gathering steam with businesses. Facebook and Twitter are still the top networks, but businesses tend to struggle the most with platforms like Instagram, Pinterest, Tumblr and Snapchat. All of these platforms have huge audiences but many businesses don't realize how big they really are, how effective they can be and how to make them work for their niche. Periscope, Twitter's live-streaming app, has more than 10 million active accounts, for example, and Snapchat has more than 100 million users, according to The Verge. Tumblr and Instagram have more than 400 million users, and Pinterest has over 100 million.
If you've got a background in social media and a deep understanding of these particular platforms, try starting a social consulting business that focuses less on the basics and more on helping businesses take advantage of the millions of users they're not reaching by sticking solely with Facebook and Twitter.