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Best Business Ideas for Womens

Business Ideas / June 2, 2020

Working from Home: 28 Small Business Ideas for Women Entrepreneurs (and How to Pick the Right one for You)

Motherhood was the tipping point that gave me the courage to quit my job and pursue a dream I'd held since middle school: work as a freelance writer. However, while I was a mom first and a freelance writer second, a third title inadvertently fell into my lap: entrepreneur.

Entrepreneurship, for me, came as a way to solve a problem—I graduated college in the middle of the recession with no desire to move to a big city to find my dream writing job. I'm certainly not alone—women own thirty percent of all businesses.

However, women entrepreneurs face several unique challenges. Take funding, for starters. Despite studies showing that women entrepreneurs tend to create a higher return on investment, ninety percent of entrepreneurs that successfully find financial backing are men.

Finding startup funds isn't the only issue that women entrepreneurs face. Many, like myself, juggle both the demands of starting a business, raising children, and running a household. The answer, for me and many others, is working from home.

Starting a venture simply based on a quick “ideas for home business” Google search is a good way to get burnt out fast. Finding the best small business ideas for women entrepreneurs is about getting creative with what you know (and love). Here's how to find a small business idea that can become a source of pride instead of a huge headache down the road as well as 28 different ideas to get you started.

How to Find the Right Small Business Idea

Start looking for inspiration within your own personality. Ask yourself a few questions and jot down what comes to mind:

  • What do you love to do?
  • What gives you a sense of fulfillment?
  • What types of challenges do you enjoy, and which ones are sources of frustration?
  • What skills do you have?
  • How do your closest friends describe you?

Steer clear of ads proclaiming “Mom makes $1, 000 a Week Doing X.” Don't just start a home-based business because so-and-so was successful at it. Start a home-based business because that's what you love to do and that's what fits your personality. There will be days (and probably weeks) where you won't do much outside of building your business and caring for your family—ask yourself, can you still do X without burning out at that point?

Base your business area on what you already know, but don't expect to head into a business without learning some new skills. Maybe you are a great quilter—you'll still have to learn how to market and sell those great quilts you make. Whatever your venture is, there's always something new to learn—even after you've been in business for several years—so don't let that discourage you.

Basing a home-based business on passion is great, but that needs to be balanced with a need for whatever service or product you provide. Once you've narrowed down a few ideas, check and see which other companies offer something similar. If your passion is photography, for example, but there are dozens of portrait photographers already serving your area, try a different area like real estate photography.

Once you have your passions and skills in mind, it's time to start turning them into business ideas.

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Small Business Ideas for Creative Women Entrepreneurs

Creativity is a great skill to have as an entrepreneur. Not only does creativity open up different types of businesses, it also comes in handy when it comes to brainstorming ideas for marketing your new business. If you have a creative streak, consider these small business ideas.

Content Writing

Content writing is a big field and an excellent opportunity for creative entrepreneurs that have a knack for the written word (formal training helps too). There are dozens of ways to turn a passion for writing into a business. Write website content, marketing copy, resumes, articles, books, grants, and technical manuals—there are many different subcategories to focus on. To get started, concentrate on building a great portfolio of solid writing. To solve that “chicken before the egg” problem and get published before you have a portfolio (so that you can actually put something in your portfolio), try submitting guest posts to websites or volunteering to write content for a nonprofit.


If you know your way around a camera, photography can be a good small business opportunity. There's more than one way to start a photography business—you could shoot weddings, portraits, corporate events or real estate, just to name a few. Take a class on lighting and set up some shots to practice (and start your portfolio).

Graphic Design

While graphic design is a competitive field, it can be a rewarding one for the right person. Make sure you understand the design principles and that you know your way around the software. Build a portfolio (even if that means creating logos or other graphics for fake companies) and try getting work on sites like Upwork or 99Designs.