Twitter Ideas for Business
The good news is that you can easily revitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.
You can create separate lists for:
- People in your industry
- Social media teachers
- People in professional organizations
By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost.
You can create up to 20 different Twitter lists with up to 500 accounts in each list. You can monitor each list separately using Twitter.com or Twitter tools like HootSuite.
Tip: You don’t have to put everyone into a list.
#2: Create a conversation list
Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.
One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list.
Include in this list:
- People who inspire you in business
- People who inspire you personally
- People who are fun to talk with
Jump into the list when you are looking for inspiration or encouragement during your workday.
You can make your conversation list public or private. By creating a private list, you are the only person who knows who is on your list and when you make changes to the list. However, everything you say to people on this list is still public, so watch your words.
#3: Update your profile picture
Your Twitter profile picture appears next to every tweet you send. It’s an opportunity to associate an image with your business in the minds of everyone who follows you.
The challenge is that your Twitter profile picture is very small and square. For most businesses, your logo or personal headshot isn’t the right size or shape to represent you well.
If your profile picture is your logo:
- Make sure your logo fits into the square size. Cropped-off logos look unprofessional and give the impression that your business doesn’t care about the details.
- Make sure your logo is readable. If your logo contains words that cannot be read, you are wasting the space. Create an image without the words that captures the essence of your logo.
- Consider switching to a headshot. People connect with faces, not logos. If you are the driving force of your business, why not use your face to make your business seem more human and approachable?
If your profile picture is a photograph:
- Focus on your face. People don’t want to see you standing on the beach and they don’t care what clothes you are wearing.
- No animals or kids. Even if your business is directly related to pets or children, you should be the focus of your photograph. You want to make a human connection with potential customers.
While a professional photograph is ideal, you can have a friend use a camera to take a great shot of your face. Make sure you are photographed against a plain background, and don’t forget to smile. Take 20 or more shots so you can choose one that really captures you.
If you don’t have the skills to change your logo or crop your photo to the right shape, ask a friend or hire a graphic designer for an hour. The small investment will pay huge dividends in having a professional presence on Twitter.
#4: Change your visual branding
Twitter allows you to customize the look and colors of your Twitter profile page. This gives you an opportunity to provide additional information about your business to everyone who checks out your profile.
You can create a custom graphic and use it for your Twitter background.
After you create the image file, you upload it to your profile. While you are there, you can adjust the background and link colors so they coordinate with your new background image. You will need the hex codes for the colors in your image if you want the background and links to match.
#5: Rewrite your Twitter bio
Your Twitter profile bio tells your business story in the length of a text message. That’s a lot of information crammed into just a few words.
The best Twitter profiles include these components:
- Tell people what you do
- Explain how you help people
- Show a little personality
Look at your business Twitter profile with fresh eyes. Then rewrite it so it tells potential customers how you can help them and what benefit they can get from connecting with you. And don’t forget to share a little of your passion!
Mark your calendar to review and update your Twitter bio again in 6 months, because even the best bio gets stale over time.
#6: Create a Twitter landing page
Most people use their Twitter profile web link to drop people off at their website front door or their blog. But you can create a special Twitter landing page and use that page as your Twitter profile web address.
A Twitter landing page is a special page on your website designed to introduce people from Twitter to your business. It’s like having a greeter there to help people get the scoop on your business and how you use Twitter.