IDEAS to Post on Facebook for Business
If a person “Likes” your Facebook Page, it means they have an interest in your business and products. It means they’re interested in seeing posts in their News Feed about your business.
Even with this opted-in “like”, however, there is a delicate balance in promoting your business and products on Facebook. You don’t want to be shouting about you and your products all the time. Yet, you do want to get your products seen, loved and sold. Your Fans like to be interacted with. They go on Facebook to ‘hang out’ with friends, and get cool news about their favourite brands and products. How can businesses like yours understand this to make better product posts and skyrocket their marketing success on Facebook?
I wanted to know this too. I wanted to know how the top brands on Facebook successfully post about their products, and to find out how companies with millions of Fans generate engaging, resonating product updates that are liked, shared and commented on by tons of consumers worldwide. So I took a look at the world’s most popular brand Pages, analyzed them, and came up with a whole lot of brilliant product post methods.
Here are 21 awesome and clever product posts in 8 categories from the world’s most liked Facebook Pages.
You can try them too.
Questions are a great way to create conversations with your consumer, and engage your Fans with your products.
There are lots of types of questions you can ask on Facebook. Here are five of the more common question types, with examples:
Facebook Post Formula #1: Product Preference
A product preference question asks your Fans to choose which of your products they like the best.
This is pretty easy to do, and if you can show your products in a fun way that relates to your consumer you can have a lot of successes with these types of questions.
Here’s another product preference question from Xbox . This update shows four of their games, and asks their Fans which one they’ll be playing this weekend. This is a not-so-subtle way to get their enthusiastic fans thinking about their product, and sharing these images with their friends. Gamers can be pretty passionate about their favourite, so sparring them off can generate a lot of Facebook likes, shares and comments.
Facebook Post Formula #2: Fill in the Blank
A fill in the blank post is another question posts that’s effective at getting your Fans to take part in your Facebook Page, and talking about your products. These types of posts are generally one sentence, with a blank line for your Fans to complete.
Another example of a product post using “fill in the blank” comes from Disney. In this update, they are marketing their pins, in a way that resonates with their consumers of this particular product. Disney pin traders are clearly very passionate about their wares: this one fill in the blank post had gotten nearly 22, 000 Facebook likes and close to 2, 400 comments in one day.
Facebook Post Formula #3: Like vs. Share
A “like vs. share” post is a fairly straightforward way to engage your consumer, and get a lot of likes and shares. Create an image of two of your products, and make a “like vs. share” icon. Ask your Fans to choose their favorite product by either liking or sharing your post.
Here’s an example from Walmart. They are promoting their NBA t-shirts during the NBA finals, by asking their Fans which of the two teams they support. Fans ‘like’ one choice, and ‘share’ the other. In just 18 hours, this post had over 21, 000 interactions with their Fans.
Facebook Post Formula #4: Polls
Polls are a pretty easy way for your Fans to engage with your Page. Polls about your products get Fans talking about your products. Ask a question, and give product choices as options.
Facebook Post Formula #5: “Caption This”
A caption post involves asking your Fans to caption an image, or short video, you have posted. Use your product in your post to get people thinking and talking about your wares.
Here’s an example from National Geographic, where they are asking their Facebook Fans to caption an image from a Photo Contestthey had run. In just 47 minutes, they had over 20, 000 interactions with their Fans.